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For B2B SaaS marketing teamsFind the buyer questions that name your rivals.
Buyers ask AI assistants which tool to choose. See how they describe your product, who they recommend instead, and what to fix on your site.
Questions your buyers ask AI
We track the questions that lead to a shortlist.
- What is the best tool for client onboarding for a 20-person agency?
- Alternatives to [your competitor] with SSO and an API?
- Which project tools integrate with HubSpot and Slack?
Example questions. Your audit uses questions built from your own buyers’ language.
What we often find on SaaS sites
Common issues, clear fixes.
Pricing AI cannot read
Plans shown as images or built only with scripts, so AI cannot quote them.
Features hidden in tabs
Key capabilities that only appear after clicks, invisible to AI that reads the page.
No structured product data
Missing organisation and product data that helps AI connect your brand to your category.
Comparison gaps
No clear pages for the comparisons buyers ask about.
Docs AI cannot reach
Help and API docs blocked to AI crawlers by accident.
Unnamed sign-up buttons
Icon-only controls an AI agent cannot identify.